With her preservative-free skin-care line, Iwi Fresh ("iwi" is her shorthand for "it is what it is"), Owens made a bet on a burgeoning "natural beauty" trend back when "goop" meant nothing more than semi-fluid matter. "For my eczema, she literally put me in the bathtub with onions, garlic, and collard greens," she recalls. Botox had just received FDA approval to smooth lines, but Owens put far more stock in her grandma's home remedies. In 2003, Yolanda Owens was inspired by the city's beauty entrepreneurs to start selling her own lotions. Theophilio top and bottom.īut the Atlanta beauty scene also has its quieter beauty success stories. On Jaycina Almond (center): The Attico top and bottom. Beauty parlors later became an integral part of how André described his city in OutKast's 1998 song, "Aquemini," among the "baby bottles and bowlin' ball Impalas." In the early '90s, producer Rico Wade auditioned members André 3000 and Big Boi in front of Lamonte’s Beauty Supply, where Wade worked at the time. The beauty scene there was so vibrant that it became part of landmark hip-hop group OutKast's origin story. "They were cutting edge, the who's who of the hair industry," he says. show have hailed not from New York or Chicago or L.A., but from Atlanta's own southwest artery, Campbellton Road. ![]() (There were 300 attendees at the first show in 1947 20,000 participated in 2019.)ĭe Forest says that some of the biggest trendsetters to visit the Bronner Bros. Prepandemic, the show was bringing in an estimated $60 million a year. When rapper Rick Ross, a Miami transplant, wanted to launch his line of hair-care and beard-grooming kits, he turned to none other than James Bronner. And it's become a business incubator of sorts. "Stylists and barbers and makeup artists working behind the scenes come to the show to brush up on their skills and see what's trending for the year," says James Bronner, Nathaniel's youngest son and current director of the Bronner Bros. (You can check out the next-level creativity in an episode of Netflix's 2020 docuseries, We Are the Champions.) ![]() The decade also saw the launch of the annual expo's "fantasy competition," where stylists compete to see whose artistry is the most innovative. At the Bronner show, hair instructor Juanita Garmon (who was also Nathaniel and Arthur's sister) helped bring to a much wider audience the sew-in weave technique that Christina Jenkins had pioneered. ![]() By 1980, when de Forest first arrived in the city, Atlanta was undergoing yet another renaissance and, with the help of Bronner Bros., solidifying its place as the epicenter of Black hair culture and innovation.
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